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Keratin treated

Did you know that your hair is made up of keratin? Yes, your tresses are approximately 95% the very ingredient that keratin conditioners are formulated with—which is exactly how the product makes your hair look and feel fabulous. This protein protects the outer layer of each of your strands and also strengthens them from within. But as your hair is exposed to damaging factors like the sun, chemicals, and heat, among others, it loses some of its natural keratin, so the hair weakens and becomes more prone to additional damage. Using keratin on your hair puts back some of these molecules you’ve lost so your tresses become softer and smoother. This is also why such type of treatments make your hair straighter and more beautiful.

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