It's A 10

Creating a custom hair care line was no small feat. When It’s a 10 decided to embark on that journey, we set a course to change the way hair care delivered results. Over 20 years in the making, It’s a 10 has become the “go-to” product for salons and clients worldwide. This vision has revolutionized our approach to hair care by delivering results that people can see and experience - instantly.