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O! Wow Brushes

O! Wow Brushes

OLAPLEX changed the haircare industry in July 2014. Known as the “invention,” the single ingredient allowed professionals to reach new heights in color care. Hair wasn't just healthier; it took on a completely different quality – blondes were brighter, brunettes more radiant, and redheads more vibrant. Today OLAPLEX is one of the largest independent haircare brands in the world with over 100 worldwide patents. Through a grassroots approach, the brand quickly became a global sensation, paving the way for a completely new category of haircare called “bond-building.

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