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Olaplex

Olaplex

OLAPLEX changed the haircare industry in July 2014. Known as the “invention,” the single ingredient allowed professionals to reach new heights in color care. Hair wasn't just healthier; it took on a completely different quality – blondes were brighter, brunettes more radiant, and redheads more vibrant. Today OLAPLEX is one of the largest independent haircare brands in the world with over 100 worldwide patents. Through a grassroots approach, the brand quickly became a global sensation, paving the way for a completely new category of haircare called “bond-building.

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