Bravco is more than just a store — it’s a family-owned Chicago institution built on community, integrity, and exceptional service. For over 40 years, we’ve curated a wide selection of beauty essentials, from timeless classics to the latest innovations in haircare, skincare, cosmetics, and nail care. Whether you’re drawn to the luxury of Kerastase, the creativity of Bumble and Bumble, the holistic approach of Aveda, or the precision of Dermalogica, Bravco is your one-stop destination for trusted brands at accessible prices.

What truly sets us apart is our dedication to the customer, a value instilled by former owner Howard Gordon. From our early days as a local drugstore to today’s bustling beauty boutique, his vision has guided us: prioritize people first. Our knowledgeable team offers personalized recommendations to help every customer explore, experiment, and discover their style with confidence. Experience the Bravco difference — a legacy of passion, expertise, and service where beauty begins and thrives.